Two Effective Ways to Use B-roll Footage for Your Project

Find free b-roll footage on the web and build it into your video

🎥 How about b-roll to bring your international development stories to life? 🎬

B-roll is supplemental footage that can be used to complement the main footage you shot yourself or to provide context for a story. 🎥

It can be especially helpful for filling in any gaps in your own footage and creating a complete video story. 🎬

Look no further! Organizations like UNICEF, the World Bank, and the Food and Agriculture Organization (FAO) of the United Nations all have online platforms that provide access to high-quality b-roll footage related to international development and agriculture. 📹

These platforms are a 💰FREE💰 and valuable resource for journalists, filmmakers, and other professionals looking to create impactful and compelling stories. 📚

So, next time you’re looking to add some visual context to your international development story, check out:

👉 UNICEF (https://lnkd.in/ebWBFnhW)
👉 World Bank Image and Video Library (https://lnkd.in/effJ89gd)
👉 FAO Media Centre (https://lnkd.in/epESrJpw) 🔍

Offer your b-roll footage to journalists for free

💡 Did you know that creating b-roll can open up new opportunities for the communications and media outreach of your projects? 💡

💬 By offering your b-roll footage to journalists who are interested in subjects related to your project, you can create valuable relationships with them.

How do you do it?

Just hire a freelance cameraperson. Brief them on what your project is working on. They’ll know what to shoot (or ask me 😎).

Create a shot list and offer the b-roll on your project website — per download or as per request from your comms person.

The value added

🙌 It’s not just about getting a short-term gain, like a mention in their story or acknowledgment of the material used. By helping journalists, you lay the foundation for a long-term relationship that can lead to more opportunities down the line.

📰 For example, journalists you have worked with in the past may be more likely to attend your events in the future or pick up the phone when you call.

🎥 So don’t miss out on this opportunity to expand your network and reach through the power of b-roll footage. 🎥

💬 What do you think? Have you tried offering b-roll footage to journalists before? 💬