🚨 Beware the Shallow Waters 🚨

We hear it all the time: “Short and snappy. Knowledge snacks. Quick content.”

But when communicating with experts and knowledgeable audiences, you risk wasting their time. And trust me, that’s a mistake you don’t want to make. 🌊

Once you’re in the shallow waters of oversimplyfied content, it’s hard to get back to depth and reach your audience in a meaningful way.

Think twice before you dive in. Don’t attempt to reduce the complexity of a B2B service to that of a FMCP.

Watch the YouTube Shorts reel for more! 🎥

#StrategicCommunication #DeeperConversations #AvoidTheShallow #agroecology 👇